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The essence and specificity of websites
One of the conundrums of working with web projects, is how to differentiate the strategy and execution of web projects versus physical products. In the scheme of things, designing websites follows...
View ArticleYour Logo Is Your Everything
Consider the old adage "don't judge a book by it's cover." Although it is ideal in sentiment, it is rarely practiced in reality. Our brains are constantly receiving, categorizing and sorting...
View ArticleA Sense of Place
One of the things that attracted me to join the Red Rocket team was the initial feeling I got from being in the office. Walking into Red Rocket on the day of my interview I noticed how the staff was...
View ArticleYour Social Media Strategy Matters
Many people and businesses underestimate the importance of social media. The benefits of social media marketing include brand awareness, brand loyalty, receiving instant feedback from your customers,...
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Translink Fails Again
Is the result of the recent transit referendum a surprise to anyone? Yet everyone agreed that transit infrastructure needs investment to improve. The council of mayors, who were driving this...
View ArticleFive Sure-fire Tactics To Make Your Digital Ads Perform Better
Developing digital creative campaigns for clients, that easily outperform their competition, is being made easier these days. Available data helps us fine-tune everything from logo position to the...
View ArticleThe Art of Good Package Design
With online information greatly reducing the need for printed materials, I find it comforting (as a print designer) to know that package design will be with us for a long time. But to succeed long-term...
View ArticleThe Ultimate Client Experience
Earlier this year, I was presented with the opportunity to accompany a friend on BMW Canada's M European Tour - a special experience reserved for a lucky few, hand-picked BMW customers. We would fly to...
View ArticleHow to Sell your Brand Online
Recently I've been learning more about customer engagement, campaigns and analytics in the internet sphere. I've seen how my career has in some ways mirrored the way internet technologies have evolved.
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